Learning Objectives - In this module, you will learn about important KPIs and integration of different tools such as google webmaster & google adwords with google analytics. You'll also get an overview of how these tools enhance your analysis by integration with google analytics and the important data that can be tracked and analysed
Topics - Traffic, Channels, Sources & Mediums, Digital Marketing, Cost Models, Types of Channels, Integration of Google Analytics, Integration of Webmaster Tools